DUE TO THE SETBACK OF THE TEAM,A KEY PLAYER FOR THE GOLDEN STATE WARRIORS, Stephen Curry, ANNOUNCE STEP DOWN TO THE TEAM.
Stephen Curry, the president of Curry Brand and great player for the Golden State, injured his left shoulder during a game against Indiana about a year ago. Following an eleven-game absence due to injury, Curry made a triumphant comeback to the court while sporting a novel performance accessory: a full shoulder sleeve, which has since become an iconic part of his gameday wardrobe.
Curry felt more comfortable and confident on the court because to the creative compression sleeve, which was first developed by Golden State’s training staff. It offered warmth and support to his shoulders. He then got in touch with Under Armour to beg for more shoulder sleeves for the 2023–24 basketball season. Twelve new custom sleeves, six black and six white, were hand-sewn in Under Armour’s innovation lab at its Baltimore headquarters in less than a day. The technology found in the Curry 11 sneaker, which was released earlier this month, and Under Armour’s fiber-shed approach, which has won awards, were both created in this facility.
The UA RUSH technology, which is integrated into Curry’s unique single-sleeve shoulder shirts, uses your body’s energy to help you perform harder and combat weariness. Numerous UA RUSH goods that cater to athletes and customers worldwide use the same technology. In 2024, single-sleeve shirts should be available for purchase.
Sewing with the UA Innovation Team
Our mineralization-infused fabric, UA Innovation Team UA Rush UA RUSHTM, is made to support your body’s resistance to fatigue for the duration that you wear it.
Ryan Drew, Vice President and General Manager of Curry Brand, stated, “As one of the greatest athletes in the world, Stephen plays an active role in our industry-leading work to create product solutions for athletes to perform at their best.” “Developing custom solutions for Stephen is a challenge and an honor, and our team’s incredibly quick turnaround shows how much UA cares about our athletes.”
Stephen has contributed to the advancement of product technologies like UA Charged, UA HOVR, UA Warp, and UA Flow since 2013. In an effort to empower the upcoming generation of athletes, he is also expanding Under Armour’s community impact projects and boosting both new and established categories, such as basketball, golf, women, kids, and sportsyle.
“Under Armour excels at designing fashionable products that help athletes perform better both on and off the field,” stated Kyle Blakely, the company’s senior vice president of innovation. “We are excited to assist Stephen in getting ready for game day and look forward to supporting him throughout the season, both on the basketball court and in our innovation lab.”
Equipped with freshly tailored sleeves, lovingly crafted in Baltimore, Maryland, Stephen is prepared to face Phoenix on October 24. And the whole Under Armour crew will be behind him, prepared to fight with him.
